In Geotap we started playing and doing play. And the practice has helped us refine our tools and our creativity. Entertainment products targeted to promote a brand or achieve specific objectives -advergaming for the world of marketing and the Wikipedia- are not child, They are ours.
A good game is not only composed of a good idea well developed, it is also important to know how your users will behave, how can you motivate and loyalty by to return to your application and, especially, how you can end up monetizing. You are right, plus games, We're talking business.
So, whatever the digital platform, in Geotap we are experts in complex developments and UX (User eXperience). We are experts in Advergaming.
